For 'A Love Letter from Theeca', I developed a Valentine’s Day video centred around the idea that places can remind us of the people we love.

 

The campaign brought together a series of intimate voicenotes in different languages,  reflecting on shared memories and longing for the people certain places reminded them of. Rather than promoting Theeca directly, the campaign positioned the venue as a space for reconnection, intimacy and shared experience, associating the venue with the simple act of coming together with the people who matter.