DRNKS social campaign

DRNKS brought me on to reinvigorate their social presence and develop an engaging visual language for the brand. I introduced short-form video, a series of narrative-led videos that highlighted aspects of the business, like the delivery experience for instance, alongside recurring formats such as 'Open Bottles', exploring the origins, character and taste of different wines.

 

Alongside video, I documented DRNKS’ wine tastings and events through film photography, developing a more personal approach to promoting the brand and its activations. The aim was to make DRNKS’ social presence feel less like advertising and more like an invitation into the culture, people and experiences surrounding wine.